ROCHESTER — Brighton Avenue soon gets a new sweets shop.
Flower and Fin opens its brick-and-mortar business Nov. 6, giving Rochester a brand-new dessert shop and artisan goods store that also will sell flowers.
"We're going to do cakes by the slice, mini pies, salted caramels, brownies, all kinds of good stuff," co-owner Carley Rice said.
"Also artisanal tonics, bitters, chocolates," added co-owner Tim Vernon, who is Rice's fiance.
"And also a flower bar, so it's a spot where you can get some pastries and make a bouquet of flowers," Rice said.
These custom desserts, flowers and organic salt and sugar infusions for cooking and baking will be sold in a storefront at 167 Brighton Ave., the former production site for the short-lived Brixton Brewing affiliated with Hollywood Gardens tavern.
Rice and Vernon knew they had found the right spot, after a successful pop-up appearance last month at a vegan event at the next-door Roots Rochester bar.
"Our clientele is pretty compatible," Rice said.
Flower and Fin will offer vegan items, and gluten-free ones, along with goodies that have the more common wheat and dairy ingredients.
Rice has been baking out of a certified kitchen in her Beaver home, and selling Flower and Fin items at select events. The business also ships wholesale orders of specialty salts and sugars in containers called "wands," as in magic wands.
"But I'm excited to be able to have a real bakery, and have stuff in a case, and not limited to custom orders," she said.
Rice's career path took a detour before she became a baker.
She majored in English in college, "but ever since I graduated, I didn't want to do anything with my degree."
So she enrolled in pastry school instead, graduating in 2017.
"After that, I worked at Beaver Bagel, La Gourmandine, Herban Touch, and was the head baker at the Butterwood Bake Consortium in Lawrenceville. I have experience in production kitchens, working as a line cook, and leading a small team of bakers at a dessert cafe."
When she became pregnant with daughter Violette, "I decided to take the leap and go out on my own."
Baby Violette has been nearby as Rice and Vernon have prepared last-minute touches to their storefront.
You can sample Flower and Fin goodies ahead of time when they do another pop-up from 6 to 8 p.m. Saturday at Roots Rochester as part of a "Wicked Tasting" Halloween party.
"We're going to have Flower and Fin desserts, with kind of like a Halloween theme and a deejay and a food truck from Pittsburgh, Revival Chili," Vernon said.
The Halloween night pop-up will give people an early taste and feel for what Rice envisions will be "a lovely place to get desserts and gifts."
Wondering where the name comes from for Flower and Fin?
"Oh, that's my cat," Rice said. "It started when I was kind of going through a rough time in my life and I started Flower and Fin as a creative outlet so I was really inspired by plants and learning about all their therapeutic properties, and then there's my cat (named Fin)."
The Link LonkOctober 29, 2020 at 02:06AM
https://www.timesonline.com/story/entertainment/local/2020/10/28/flower-and-fin-new-dessert-shop-opens-rochester/5990553002/
New Rochester dessert shop infuses artisan creativity with flowers - The Times
https://news.google.com/search?q=Flower&hl=en-US&gl=US&ceid=US:en
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